A founder-led systems studio

We build the systems your business has outgrown.

Hello Guy helps growing businesses replace manual work, disconnected tools, and fragile processes with systems that fit how the work actually happens.

Less duct tape. Better ways to get the work done.

What we build

The useful stuff behind the scenes.

We start with the part of the business that is slowing people down, then build around the real process instead of selling a pre-made stack.

Operational systems

Inventory, handoffs, approvals, and the work that falls between departments.

Lead and customer systems

Capture, qualify, route, and follow up with the people your business needs to reach.

Data and reporting

Connect scattered information and turn it into something your team can actually use.

Practical automation

Remove repetitive work without forcing your business into a generic software package.

A simple place to start

Sometimes the first useful system is small.

Our lead generator is one practical way to start. It helps you find relevant conversations and opportunities without committing to a large custom build on day one.

If it helps, you get something useful. If it opens up a bigger problem, we already have a good place to begin.

  • Useful on its own
  • A low-risk way to see how we work
  • A natural first step toward a larger system
Ask us whether it fits your business

Selected work

The problem comes first. The system follows.

We are most useful when the work is important, a little messy, and not well served by another generic app.

Manufacturing operations

Making inventory work easier to see and act on.

A manufacturing operation had important work spread across manual steps and disconnected information. We built around the real workflow so the team could spend less time chasing updates and more time moving the work forward.

Lead generation

Turning public conversations into useful opportunities.

The lead generator gives a business a focused way to find relevant conversations, review the signal, and decide where a human response is worth making.

Custom systems

A better answer than another tool to keep up with.

When the problem does not fit a standard product, we map the process, connect the useful pieces, and build the smallest system that makes the work noticeably easier.

How we work

Start with one real problem, not a giant transformation plan.

1

Show us where the work gets stuck

Bring us the manual handoff, spreadsheet, inbox, or process that keeps getting in the way.

2

We map what is really happening

We learn how the work moves today, what matters, and where a system would genuinely help.

3

We build the smallest useful version

You get something practical to use and react to, not a six-month project plan with nothing in your hands.

4

We improve it once it is in use

Some projects end there. Others grow into ongoing support as the business learns what it needs next.

Built for businesses doing real work.

Hello Guy is a good fit when the business is moving, the process matters, and the current way of doing things is starting to creak.

Manufacturing and operations teams
Small B2B companies
Founder-led businesses
Teams living across disconnected tools
Businesses with a process worth improving

A different kind of build partner.

This is

  • A close look at how the work actually happens
  • Practical systems built around your process
  • A useful first version before a bigger commitment
  • Two founders who stay involved in the work

This is not

  • A generic software subscription you have to figure out
  • A giant transformation programme with no first step
  • A black box that disappears after launch
  • A marketing agency selling activity for its own sake

The people behind Hello Guy

Two founders. One shared instinct: make the work make sense.

Hello Guy is built by Vlad Heger and jmax, long-time friends who like taking a messy business problem and turning it into something people can actually use.

Vlad Heger / Co-founder

Find the problem. Make sense of the mess.

Vlad starts with the business problem: what is slowing the team down, what keeps getting repeated, and what would make the work feel lighter? He helps connect the practical opportunity to the system worth building.

jmax / Founder / Builder

Turn the plan into something that actually runs.

jmax builds the websites, wires the CRM, connects the payments, and ships the automations behind the work. Marketplaces, booking flows, bilingual storefronts, and lead systems — if it needs to go live and stay useful, that is his side of the desk.

He would rather ship a small system people can use on Monday than a perfect diagram nobody opens again. Less chasing, fewer tabs, and a handoff that is no longer a scavenger hunt.

We do not start with a favourite tool or a pre-written package. We start by understanding the real process, then build something that helps the people doing the work.

A few useful answers.

Bring us the part that keeps getting in the way.

We will learn how the work happens, tell you what we think, and figure out whether there is a useful next step.